Guide · ~6 min
What is ROAS in e-commerce, and how do you improve it?
How to calculate ROAS correctly, your break-even ROAS, and proven ways to increase your return on ad spend.
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Blog.
Practical, hands-on guides from the LUFI team on performance marketing, ROAS, Meta & Google ads, and e-commerce growth. Direct, data-driven, and actionable answers to your questions.
Guide · ~6 min
How do you set your Meta ad budget?
The learning phase, target CPA, profit margin, and test budget: how to build your Facebook & Instagram budget step by step.
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Guide · ~6 min
What should you expect from a performance agency in the first 30 days?
A week-by-week roadmap: from setup to your first optimizations, realistic expectations, and what to watch for.
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