Learn performance behind the scenes.

Plenty of courses talk you through slides; few open a real account and show you. At LUFI Academy, we hand brand teams and agencies the exact methodology we use in ad management every day — the test matrices, the scaling rules, the reporting standard.

Book an Intro Call → Info & Pre-Registration

Three programs, one goal.

Instructor showing an ad dashboard on screen

P-014 Weeks · Live Online

Performance 101

The fundamentals of Meta, Google, and TikTok advertising: account structure, campaign setup, audience logic, pixel & measurement, weekly reporting.

The right account & campaign architecture
Budget and bidding strategies
Measurement: pixel, CAPI, reporting

BeginnerBrand Teams

Two people reviewing a creative test at a screen

P-022 Weeks · Workshop

Creative Test Lab

A hands-on workshop where we show exactly how we set up 30+ simultaneous creative tests: from the brief all the way to scaling the winning creative.

UGC briefs and script templates
Test matrix & minimum-budget setup
Reading the stats, picking the winner

IntermediateCreative Teams

Team working in front of a planning board

P-036 Weeks · Program

Agency Scaling Program

For agency founders and team leads: standardizing your performance operation, pricing, reporting, and scaling with LUFI Ad Tools.

Operations & process templates
A client reporting standard
Automation and scale with the tools

AdvancedAgencies

How it works?

01 Live lessons Two live sessions a week; every recording stays open in the archive for the length of the program.

02 Real accounts The examples don't come from slides but from campaigns we actually manage; the numbers are anonymized but real.

03 Practice + feedback Weekly assignments you apply in your own account, with one-on-one feedback from the team.

04 Community A private WhatsApp community for participants, plus monthly Q&A sessions after the program ends.

05 Capstone project An end-to-end test & scaling plan for your own brand or client; a closing presentation to the team and a LUFI certificate of completion.

Is it right for you?

Brand Teams

Marketing teams that want to understand their advertising instead of handing it off to an agency — to run the process from the inside and ask the right questions.

Agency Teams

Agencies looking to strengthen their performance side and standardize their testing and scaling methodology. Paired with the Partnership Program, the impact multiplies.

Newcomers

Anyone who wants to start a performance marketing career on a solid foundation; Performance 101 was built for exactly this.

Your questions.

Where and how are the lessons held?

Every program is held live online; session recordings stay open in the archive for the duration of the program. In the workshops, we practice together right at the screen.

Are there any prerequisites?

There are no prerequisites for Performance 101. For the Creative Test Lab and the Agency Scaling Program, we recommend basic hands-on experience with an ad dashboard; if you're not sure, we'll decide together on an intro call.

Do you provide a certificate?

Participants who complete the capstone project receive a LUFI certificate of completion.

How do pricing and enrollment work?

Programs open in cohorts with limited seats. For the current schedule and pricing, message us or book an intro call; we also offer corporate pricing for teams.